
Consistent use of color across various brand elements such as logos, packaging, advertisements, and websites helps consumers associate specific colors with a particular brand. The Importance and Psychology of Color in Branding Brand Recognition:Ĭolors play a crucial role in establishing brand identity and recognition.

Why did Spotify choose green as its primary color?.

Creating A Cohesive Visual Identity With Colors.The Impact of the Spotify Color Palette on User Experience.The Meaning Behind Spotify’s Green & Black Colors.The Importance and Psychology of Color in Branding.
